Why Company Research is an important tool for Job seekers?

Read the blog to know Why you need to Research company, What to Research, How to Research and How to use your gathered information

Sahasha Namdeo

Sahasha Namdeo is a Career coach on a mission to help 100,000 professionals become employable and accelerate their career trajectory.

One of the most common reasons a job seeker cannot get interview calls, get rejected in interviews, or hop a job frequently is not researching the target company enough.are recorded, so you can easily listen to them at your convenience. Our podcasts are designed to provide you with practical advice and insights to help you achieve your career goals.

One of the most common reasons a job seeker cannot get interview calls, get rejected in interviews, or hop a job frequently is not researching the target company enough.

3. Reasons why you need to research the employer?

It would be best to research the employer before applying for the job to ensure your goals and mission aligns with the target company, and to identify which companies are the best fit according to your area of interest, skills and expertise.

You need to list the companies that are hiring, which kind of open position they have, and any job opportunity for your profile. At the interview, you can demonstrate your knowledge about the company and showcase your interest in joining the organization by asking the relevant questions.

Once you research the company and the industry, you will be confident while applying for the job; a customized Resume increases the probability of shortlisting you for the interview. During the interview, you will be more confident when you know details about the company's goals, mission, products, policies, and company culture. You can prepare yourself for the target role and be a productive resource once you join the table.

What to search about the company?

Primarily, it would help if you collected the company's general facts like its product and services, financial investments, goal, mission and vision, leadership style and corporate culture, geographical locations, and any future expansion plans. Also, take care of the industry trends and growth opportunities and list down the competitors of the target companies.

The next step is to study the employee benefits, compensation details, career growth, development plans, organizational structure, and growth opportunities.

How to research a company?

Google is your best friend while researching the target industry and companies. Look for the Best of List, e.g., Best small companies to work for, Best IT companies in Pune, companies expanding in India, INC 500 and INC 5000 companies, Fortune 100, 500, and 5000 companies, Best companies for Women, Best companies in Pharma. Review the company website to gather relevant information about the services, products, leadership and management, media releases, latest news, and events.

Look for employee reviews on other websites, employee benefits, inside scoop of the company culture, healthcare benefits, and other additional perks, including equity and stock options, flexible work timing, and onsite facilities, including gyms and library sports clubs or cafeterias.

Ping your network for additional information. Get in touch with your alumni network, friends, and professional connections and seek their opinion about the company culture. Gather information through national and local news, trade publications, business journals, forums, and blogs—that provide articles and product reviews.

How to exploit your knowledge about the company while interviewing?

Be doubly sure to gather only the latest information about the company. Use the info while customizing your resume and drafting your cover letter. Map your qualification, skills, and expertise to the target job role, company's mission, and goals, and utilize this concept in your interview.

Before the interview, researching the company will enable you to draft a well-informed answer to the fundamental questions and ask the hiring manager the appropriate questions. It will beat your competition and raise your chances of selection.

Originally published March 24, 2023